Lifestyle direction & rebrand rollout – J.LINDEBERG
Site inprogress
Leading the global roll-out of J.LINDEBERG’s new brand identity, created by Stockholm Design Lab, across every channel and market – paired with a new, lifestyle-led image direction for the brand.
The work spans a social-first approach to social media and a revamp of e-commerce, from a new art direction for the image language to the overall website experience. An ongoing project that continues to evolve throughout my time at J.LINDEBERG.
- Client
- J.LINDEBERG
- Year
- 2025 – ongoing
- Role
- Art Director
- Scope
- Global brand roll-out, image direction, social, e-commerce
- Identity
- Stockholm Design Lab
