Astrid Askert Art director & creative

Ambassador Campaign 2025 – J.LINDEBERG

J.LINDEBERG’s 2025 ambassador campaign, featuring professional athletes and brand ambassadors Chris Eubanks and Viktor Hovland.

I created the concept and led the art direction for all stills and campaign films, from initial idea and on-set direction through to final delivery and roll-out.

Client
J.LINDEBERG
Year
2025
Role
Concept & art direction
Talent
Chris Eubanks, Viktor Hovland
Photographer
Lukas Korschan
Stylist
Gorjan Lauseger
Tennis player hitting a backhand on a blue court Tennis player on a blue court, paired with a portrait in a teal printed J.LINDEBERG top
Tennis player serving on a clay court, seen from above Tennis player bouncing a ball on a blue court
Tennis player on a grass court, paired with a close-up in a white J.LINDEBERG cap Tennis player in white stretching with a racket against a green hedge Tennis player portrait on clay, paired with a view from behind on court Golfer swinging in a raked bunker, seen from above Golfer close-up in a navy J.LINDEBERG polo, paired with a fairway shot