Astrid Askert Art director & creative

FW25 Campaign “Drive” – J.LINDEBERG

J.LINDEBERG’s FW25 campaign Drive, featuring singer Mark Wystrach and shot in the mountains of Hemsedal, Norway.

I created the concept and led the art direction from initial idea and on-set direction through to final delivery and roll-out.

Client
J.LINDEBERG
Year
2025
Role
Concept & art direction
Talent
Mark Wystrach
Location
Hemsedal, Norway
Photographer
Theo Cottle
DOP
Patrick Pitchler
Stylist
Emine Sander
Production
BadLand
Man in a grey patterned J.LINDEBERG knit seen through an open car door
Man in a navy puffer jacket and grey hoodie beside a classic car in the mountains Man in a camouflage-pattern knit sitting in the open boot of a classic car
Close-up of a man in a navy puffer jacket holding an open car door at dusk
Two golfers carrying J.LINDEBERG bags across a mountain course Man in a long charcoal coat standing on a mountain road in profile
Man and woman in J.LINDEBERG puffer jackets on the bonnet of a classic car at dusk