Astrid Askert Art director & creative

FW26 Golf Campaign – J.LINDEBERG

J.LINDEBERG’s FW26 golf campaign. Titled Weather Wear, the concept plays on something every golfer knows: out on the course, you have to endure whatever the weather throws at you – changing, unpredictable and rarely on your side.

I created the concept and led the art direction from initial idea and on-set direction through to final delivery and roll-out, and directed the campaign films.

Client
J.LINDEBERG
Year
2026
Role
Concept, art direction & film direction
Two golfers wading through the sea with clubs in J.LINDEBERG golfwear Golfer carrying a J.LINDEBERG bag through tall coastal grass
Golfer teeing off in the spray of course sprinklers while another waits under an orange umbrella